Wal-Mart is testing the movie download waters by allowing those who purchase the “Superman Returns” DVD to also purchase the rights to download a copy of the movie to play on PC’s but not iPods. The additional cost of the digital download version ranges from $1.97 to $3.97, depending on the options that the customer selects.
It is not immediately apparent what the value-ad of this offer is to customers. If you buy the DVD and want to watch in on your computer, simply slip it in your DVD drive and watch it. What exactly is the value of having the same movie on your hard drive? Is it worth $3 and all the hassle of the download?
I must be missing something.
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