Yesterday, I wrote a post about eefoof (previous post), a not quite ready for prime-time service that shares advertising revenue with video, audio, and image owners. Today I ran across Revver which is also sharing revenue with video uploaders.

On the face of it Revver looks quite a bit further along. While eefoof was dugg on Digg, and seems to be getting a lot of buzz, Revver looks like it might be a better service. The eefoof site went down yesterday as a result of all the traffic from Digg, so I am not sure how they intend to handle the bandwidth required to stream videos!

Revver is approaching advertising differently than efoof, by embedding advertising directly into videos. Revver says that it offers video owners 50%-50% revenue share, after affiliate costs which really means substantially less than 50%. Media owners retain the rights to the material that they upload to Revver.

As with eefoof, Revver faces big challenges. 1) Click fraud - people clicking on their own videos. I’m no techie, but I would guess that battling click fraud requires quite a bit of technology and people power. 2) Intellectual property rights. How will Revver stop people from uploading other people’s content? 3) Will there really be enough money in it for the majority of video owners to make it worth the hassle. After the initial excitement wears off, is there really much money in this business model?

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Commentary

  1. stan wrote on 30. Aug 2006

    This is from www.forums.revver.com posted: Sat Aug 26, 2006 2:14 am by ,the_invisible_man:
    Does anyone else get thousands of views and no payoff? I even did a test a week ago and yesterday where I emailed a couple of friends and had them watch a few videos each… They said they clicked the ads at the end but I got nothing at all. I’ve managed to get around 3000 views since 3 days ago and earned no cash from that either.It’s frustrating and makes me wonder if Revver really works? *Posted: Sat Aug 26, 2006 2:14 am by xandertorino:In the past I had a video with approximately 50.000 views in 7 days and no cash!

  2. MaCheIdea wrote on 12. Sep 2006

    2.000 $ in 2 months… thank’s to revver. See you on www.macheidea.com

  3. newbie wrote on 26. Feb 2007

    just started to upload some videos to Revver:
    http://revver.com/watch/185686

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