Reuters is reporting that YouTube has created its first brand channel on which Warner Bros. Records will promote Paris Hilton’s debut album, “Paris.” Fox’s “Prison Break” will sponsor the channel.
Brand channels are similar to channels that are created for regular YouTube users, except that the purpose of a brand channel is to promote a product rather than videos.
YouTube is hugely popular, serving more than 100 million videos per day, but has yet to implement a business model to offset its $1 million a month bandwidth bill and other expenses. This is seen as a first step in monitizing its 11 million unique visitors a month.
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