Set to fully launch on November 14, Microsoft has launched a front page for the Zune.net site to garner early interest. Zune.net will be a social site that will integrate with its soon to be released Zune player.
Microsoft’s entry into the market will challenge MySpace, Bebo, and other social networks that are moving into the music and video download business. MySpace and the other social network sites may find out what Microsoft realized some time ago. People want very easy and tight integration between their music and video players and their source for buying content. Apple taught the online music industry this lesson with a real spank with their extremely well integrated iPod-iTunes offering.
It appears that Microsoft has learned this lesson and is building a similar model. It is unclear how the big social networks will be able to compete in the music and video download business without a very simple way to integrate their offerings with music and video devices.
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